How Canon Australia Put UGC At The Heart of Their Digital Strategy

“People trust other people, not brands” This quote is at the core of Canon Australia’s consumer engagement strategy that focuses people not just products. In this webinar, Canon shares how their user-generated content (UGC) strategy has transformed their digital brand and cultivated an active community of photographers

Bringing Travel Experiences to Life with Real Content

Join this webinar to learn how Busabout transformed their digital strategy to better reflect authentic traveller experiences by making 99% of the visual content on their site user-generated content (UGC) — improving key web metrics, reducing content creation costs and growing their social audience by 350%.

How Social Proof Fuels Travel Marketing Success

In this on-demand webinar Virgin Holidays shares how they used real customer photos to attract, engage and convert people throughout the buying cycle – from dreaming and planning to booking and advocating – to increase online bookings by 260 percent.

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