In a world of self-proclaimed ‘foodies’ and ‘mixologists’, brands need to harness the power of everyday food critics and beverage connoisseurs to genuinely reach and relate to ad-exhausted audiences.
Product Update: October 2018
Browser extensions to make it even easier to put your best assets to work, predictive content ordering, AI-powered spam detection and more.
Measuring the Success of Your User-Generated Content Strategy
To help you properly measure the success for your user-generated content (UGC) strategies and campaigns, we’ve built this UGC KPI Matrix.
Product Spotlight: Social Sharing Tools
Stackla can help you satisfy content hungry social audiences with best practice workflows for republishing user-generated content to your social channels.
Product Update: September 2018
Updates to enhance multi-touchpoint campaigns, integration with third-party platforms and bring more AI-powered smarts to your daily Stackla workflow.
Why Authentic Visuals are the Vehicle for Automotive Success
Since 86% of people do research online before ever visiting a dealership, auto brands must create impactful experiences across all the possible touchpoints consumers may have with them before stepping foot in their showrooms. Here's how top brands are authentically connecting with people through user-generated visuals.
Stackla Switch: The NYC Edition
Last Tuesday marked my fourth year at Stackla, and it feels like yesterday that I strolled into our London “office” as employee number two And by office I...
5 Ways for Beauty Brands to Authentically Connect With Consumers
It can be challenging to stand out and stay relevant in the crowded beauty landscape. To breakthrough, brands must understand, empower and engage people in authentic and creative ways.
How to Build a Travel Marketing Strategy Around Real Traveller Content
How do you authentically communicate the quality of your brands' travel experiences?Busabout's Managing Director explains why and how they ditched their expensive professional photography to put the real content their travellers were creating at the heart of their brand strategy.
Announcing UGC Rights Management For All Networks & Batch Rights Request
To help brands interact ethically and legally with customers online, we’ve expanded our industry-leading Rights Management functionality to enable content rights requests for user-generated content (UGC) on any social network – and in a more scalable way than ever before.