RACQ’s Pet Competition Generates UGC and Quality Leads
The Royal Automobile Club of Queensland Limited (RACQ) is best known for providing its over 1.6 million members with motor and home insurance as well as roadside assistance. However, they’re less known for insuring people’s four-legged friends.
To reach, engage and inform audiences about their new pet insurance offering, RACQ decided to host a social competition – driving over 22,700 leads with personalized UGC emails.
- 31,500Competition Entries
- 22,700Subscribers Added