Better Emails
Boost Email Campaign Performance With Dynamic User-Generated Content
Create More Dynamic Emails
Emails have long been one of the most effective tools at marketers’ disposal – particularly when it comes to re-engaging past customers and inspiring repeat purchases. But today’s consumers demand more personalized and engaging experiences.
UGC has been proven to boost email click-through rates and reduce unsubscribes by adding interactive, relatable and visually-engaging content to this often static marketing channel.
"The most captivating emails today have images and the most engaging images are the most authentic to a brand, often created by real customers."
Andrea Wildt, CMO @ Campaign Monitor
UGC For Any Platform
Pixel perfect, image renderings of UGC, fully hosted and embeddable with a simple link – works with any email marketing platform.
Add some dynamism to this static medium with refresh schedules – every day, every hour or every 5 mins – Stackla will look for recently published content and refresh your emails. This means your recipients always see the latest content at the time they open your email.
As the top wearables brand in the world, Amazfit uses real customer content to build trust, cultivate community and drive sales.
To help fuel their integrated marketing strategy, they infuse UGC into all of their email marketing campaigns – improving key metrics.
- 8%Click-Through Uplift
- 29%Sales Uplift
- 7%List Growth
Subscriber List Builder
Add your social advocates to your email lists.
Plugins connect Stackla’s data capture capabilities to your email database of choice – Responsys, Mailchimp, Campaign Monitor, Exact Target and many more.
RACQ’s Pet Competition Generates UGC and Quality Leads
The Royal Automobile Club of Queensland Limited (RACQ) is best known for providing its over 1.6 million members with motor and home insurance as well as roadside assistance. However, they’re less known for insuring people’s four-legged friends.
To reach, engage and inform audiences about their new pet insurance offering, RACQ decided to host a social competition – driving over 22,700 leads with personalized UGC emails.
- 31,500Competition Entries
- 33,000Votes
- 22,700Subscribers Added