Listen as Dan Christian, Chief Digital Officer, The Travel Corporation (TTC), speaks about TTC’s user-generated content (UGC) marketing strategy across their global portfolio of brands including Trafalgar, Contiki, Busabout and Uniworld.
- How Trafalgar has integrated UGC into their content strategy for more than 850+ destination pages
- How Contiki utilizes the power of UGC and personalization for highly effective targeting
- Other UGC strategies TTC is deploying to keep users engaged and promote bookings and conversions
Chief Digital Officer
The Travel Corporation
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