Today’s students live their lives on social media, but they aren’t the only ones. Your students’ parents, alumni and faculty are all spending significant amounts of time on social networks – creating and sharing millions of pieces of engaging content every day. This user-generated content (UGC) is authentic, trusted and incredibly influential.
View this free webinar to learn how higher education marketers can leverage UGC to build marketing strategies that effectively engage students and set their universities apart from the crowd. Social Media Strategist and Content Producer for a Major University, Yasin Id-Deen, shares how he developed a UGC engagement strategy, his approach to seasonal campaigns and how to adapt content for different audiences.
In this webinar, you’ll learn how to:
- Develop a marketing strategy that leverages both user-generated and brand-created content
- Strategically align various events and programs with social campaigns
- Excite and engage all audiences – from prospective and current students to faculty and alumni