Your next student is a digital native that spends more than 6 hours per week on social media. They’re smart and they’re intrinsically wary of branded content.
For higher education marketers, this means that the authentic, real-life stories your current students, faculty and alumni are sharing on social media is now your most effective marketing tool. In fact, Millennials trust this user-generated content (UGC) 50% more than other media.
View this webinar to learn how to build a multi-channel UGC strategy, with real-world examples and success stories. Hear from the University of Lincoln’s Director of Digital Student Life, Tom Wright, on how to get your students engaged and creating compelling content.
You’ll learn how to:
- Reach prospective students online with authentic content
- Use UGC to build community spirit amongst current students and alumni
- Encourage students to create blogs, images, videos and other content
- Use UGC to fuel your website, emails, campus screens and other owned media.