In today’s crowded landscape, nonprofits and non-governmental organizations (NGOs) need to stand out online to reach new audiences, attract support and drive donations. User-generated content (UGC) has proven to be an incredibly effective tool for nonprofit marketers. Since 92 percent of people trust peer recommendations more than any form of marketing, advocates posting about your cause on social networks is the ultimate form of social proof and endorsement for your mission.
Watch this webinar to learn how the British Heart Foundation is incorporating UGC throughout their digital marketing mix to connect authentically with supporters. You’ll hear how the British Heart Foundation:
- Built a UGC marketing strategy to connect with supporters and amplify their reach
- Empowers advocates to create and share their passion for the cause
- Develops creative mass-participation campaigns and contests leveraging UGC
- Boosts fundraising goals by using UGC to spark awareness, participation and engagement