ON-DEMAND WEBINAR
How Marketers are Powering Their COVID-19 Response & Recovery with User-Generated Content
When the COVID-19 crisis hit, marketers at large and small companies all across the globe were forced to press pause on everything they were doing. Seemingly overnight, the world had changed: priorities had shifted, resources were cut and the old ways of doing things weren’t going to be enough to meet the moment and fuel recovery.
In this webinar, you’ll hear how marketers at City of Adelaide and Michael Hill were able to:
- Quickly respond to the myriad challenges presented by COVID-19
- Launch creative UGC initiatives to keep audiences engaged and informed
- Leverage social content to strategically plan for COVID-19 recovery
- Strengthen their community and create real human connections with consumers
Speakers
Damien Mahoney
Co-Founder & CEO of Stackla
Tyra Gunnis
Content & Social Manager at Michael Hill
Clayton Wehner
Manager of Marketing Strategy & Innovation at City of Adelaide
Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Age
New study finds 92% of marketers believe most or all of the content they create resonates as authentic, yet 51% of consumers say less than half of brands create authentic content. Where are marketers going wrong? See what consumers said.
Get Report
How Marketers Can Bridge the Content Gap to Meet Consumer Needs
With the overwhelming majority of consumers now posting and acting on UGC, brands can no longer just rely on staged, stock or influencer images.
Read Blog
In Conversation with Kathmandu: Why User-Generated Content is the Purest Form of Brand Advocacy
We spoke to the marketing team at Kathmandu to learn how they successfully engage consumers in today’s digital era with UGC.
Read Blog
The Top Content Marketing Challenges (And How to Solve Them)
It’s not just the management and sourcing of visuals that concerns marketers; it’s the pressure to deliver more at a faster pace. Here's how we solve the content challenges.
Read Blog
In Conversation with Globus: How Authentic Traveler Content Drives Inspiration and Boosts Bookings
For real-world insights into how user-generated content impacts today’s travel marketing strategies, we spoke to the marketing team at Globus.
Read Blog
