How Governments Are Engaging Communities with User-Generated Content

Government agencies and organisations are constantly striving to find new and better ways to connect and engage with the communities they serve. By leveraging the authentic photos and videos visitors and community members share on social networks, governments can not only increase awareness for their organisations, but also amplify the reach of their communities.

In this webinar, Alice Harrison, Digital Marketing Team Leader at New South Wales Office of Environment & Heritage, and Karl Herger, Digital Marketing Specialist for the City of Sydney, will share how they use user-generated content to:

  • Add value to online community platforms and cultural events
  • Promote safe, sustainable visitation to national parks and public spaces
  • Assist in crisis management efforts
  • Much more

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