ON-DEMAND WEBINAR
How Canon Australia Put UGC At The Heart of Their Digital Strategy
“People trust other people, not brands.”
The above quote is at the core of Canon Australia’s consumer engagement strategy that focuses not on their products, but on the people who use them.
In this webinar, Canon shares how their user-generated content (UGC) strategy has transformed their digital brand while cultivating an active community of photographers.
View this webinar to learn how:
- UGC can help you create authentic connections with your customers
- Canon leverages UGC across platforms and campaigns: social media, websites, live events, eCommerce, etc.
- To build a successful UGC strategy
View Canon Webinar
Fill out the form below to view on-demand.Presenters
Alessia Calvi
Social Media & Community Management @ Canon Australia
Alessia graduated from Macquarie University with a double degree in Bachelor of Commerce Marketing and International Studies. She joined Canon Australia as a Digital Coordinator three years ago and has since transitioned into the role of Social Media Community Manager. One of her strengths is putting the consumer first, which she finds to be the key to a successful digital strategy.
Peter Cassidy
Co-Founder & CMO @ Stackla
Peter founded Stackla in 2012 after a gradual career evolution from online journalist to product manager. He carries a Bachelor of Arts in Media and Communications and built his understanding of the power of content during his time as Sports Editor for Macquarie Radio Network.
Canon Australia Engages & Inspires Photographers with UGC
To foster a culture of advocacy among their customers, Canon Australia uses Stackla to power user-generated content campaigns, making 80% of their content UGC.
Read Case Study
NVIDIA Taps into a Passionate Gaming Community with a YouTube Competition
To promote their GeForce ShadowPlay feature, NVIDIA leveraged Stackla to run a YouTube competition, receiving hundreds of entries and over 20,000 votes.
Read Case Study
21 Campaigns That Captivated & Converted Consumers
Learn how top global brands – like Canon, Expedia, NVIDIA, Toyota and WWF – created successful visual marketing campaigns with user-generated content.
Get eBook
How User-Generated Content Powers Direct-To-Consumer Retail Brands
Direct-to-consumer brands are revolutionizing the customer experience. For retail especially, the voice of the customer should inform every step of the purchase journey.
Read Blog
