It’s time for travel brands to shift away from perfectly polished photo shoots and staged stock photography and start leveraging the millions of pieces of authentic user-generated content (UGC) that Millennials and Gen Z seek and trust.
Listen on-demand to Stackla and Busabout’s Managing Director, Duncan Robertson, to learn how Busabout transformed their digital strategy to better reflect real traveler experiences by making 99% of the visuals on their site UGC — improving key web metrics, reducing content creation costs and growing their social audience by 350%.
In this webinar, you’ll learn how to:
- Develop a visual content strategy that drives Millennials through the buying journey—from dreaming through to post-trip photo sharing
- Empower, encourage and activate shareable moments for customers and influencers
- Define metrics to measure the success and ROI of UGC campaigns
Managing Director @ Busabout
Duncan is Managing Director at Busabout, a phenomenal youth travel brand (part of The Travel Corporation). Duncan comes from a digital background, building websites before finding his way into management. He brings this ‘digitally minded’ experience into everything he does in business.
Managing Director @ Stackla
Having worked as MD and CMO at some of the world’s most successful brands, including Fitness First and Virgin Mobile, Andy Mallinson will offer an inside look at the foundations of an effective user-generated content strategy.