Bringing Travel Experiences to Life with Real Content
Travellers, especially Millennials and Gen Z with their need for authenticity, now look to social posts by real people for travel inspiration and validation.
It’s time for travel brands to shift away from perfectly polished photo shoots and staged stock photography and start leveraging the millions of pieces of authentic user-generated content (UGC) that Millennials seek and trust.
Listen on-demand to Stackla and Busabout’s Managing Director, Duncan Robertson, to learn how Busabout transformed their digital strategy to better reflect real traveller experiences by making 99 percent of the visual content on their site UGC — improving all their key web metrics, reducing content creation costs and growing their social audience by 350 percent.
In this webinar, you’ll learn:
- How to develop a visual content strategy that drives Millennials through the buying journey—from dreaming through to post-trip photo sharing
- How to empower, encourage and activate shareable moments for customers and influencers
- The best metrics to measure the success and ROI of user-generated content campaigns
Simply fill out the form to the right to view the on-demand recording now.
Managing Director @ Busabout
Duncan is Managing Director at Busabout, a phenomenal youth travel brand (part of The Travel Corporation). Duncan comes from a digital background, building websites before finding his way into management. He brings this ‘digitally minded’ experience into everything he does in business.
Managing Director @ Stackla
Having worked as MD and CMO at some of the world’s most successful brands, including Fitness First and Virgin Mobile, Andy Mallinson will offer an inside look at the foundations of an effective user-generated content strategy.