How Leading Hotels of The World Leverage UGC To Drive Engagement and Bookings
With nearly 400 luxury hotels across the globe, Leading Hotels of the World (LHW) struggled to produce enough unique and relevant visuals for all their properties. Wanting to tell personal, human stories about each hotel, Leading Hotels turned to user-generated content (UGC).
In this interview Leading Hotels’ Senior Manager of Digital Product Development, Jose Canelos, shares:
- Why they chose Stackla to help discover, curate, publish and optimize UGC in their digital marketing
- How they’ve strategically incorporated UGC into their website
- The productivity and performance results they’ve experienced with UGC and Stackla