How Air France Converts Views to Bookings with UGC: Digital Travel Summit London 2018
At the 2018 Digital Travel Summit in London, Stackla’s Andy Mallinson spoke with Air France’s Chloé Marchand about:
- How Air France is using authentic and trusted traveller content across all stages of the travel journey – from dreaming to planning, booking to advocacy.
- How Air France is increasing engagement and conversions on social ads with contextual, relevant UGC
- As millennials reshape the travel industry, how Air France’s new airline Joon is building authentic traveller experiences
- Applying AI and machine learning at scale to drive better online experiences and ROI