How Air France Converts Views to Bookings with UGC &#8211; Digital Travel Summit London 2018

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How Air France Converts Views to Bookings with UGC: Digital Travel Summit London 2018

At the 2018 Digital Travel Summit in London, Stackla’s Andy Mallinson spoke with Air France’s Chloé Marchand about:

How Air France is using authentic and trusted traveller content across all stages of the travel journey – from dreaming to planning, booking to advocacy.
How Air France is increasing engagement and conversions on social ads with contextual, relevant UGC
As millennials reshape the travel industry, how Air France’s new airline Joon is building authentic traveller experiences
Applying AI and machine learning at scale to drive better online experiences and ROI

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