How Air France Converts Views to Bookings with UGC: Digital Travel Summit London 2018


At the 2018 Digital Travel Summit in London, Stackla’s Andy Mallinson spoke with Air France’s Chloé Marchand about:

  • How Air France is using authentic and trusted traveller content across all stages of the travel journey – from dreaming to planning, booking to advocacy.
  • How Air France is increasing engagement and conversions on social ads with contextual, relevant UGC
  • As millennials reshape the travel industry, how Air France’s new airline Joon is building authentic traveller experiences
  • Applying AI and machine learning at scale to drive better online experiences and ROI

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