How Air France Leverages Authentic Content to Drive Engagement & Conversions

 

With hundreds of destinations around the globe, Air France struggled to produce enough content that was authentic and engaging enough to inspire travellers for their next holiday. After finding that customer content provided higher conversion and engagement rates than branded stock content, they shifted their entire social advertising strategy towards user-generated content.

In this interview Air France’s Global Head of Social, Chloé Marchand, shares:

  • How Air France is using authentic and trusted traveller content across all stages of the travel journey – from dreaming to planning, booking to advocacy.
  • How Air France is increasing engagement and conversions on social ads with contextual, relevant UGC
  • Why Air France shifted away from stock visuals
  • Applying AI and machine learning at scale to drive better online experiences and ROI

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