See how PPHG has increased engagement and clickthroughs by leveraging authentic traveler-created content across their marketing channels.
How to Improve Your Online Presence with Storytelling
To rise above the content noise, marketers are placing their priorities back in the most impactful aspect of successful content marketing: storytelling.
Scaling Personalization with Content That Performs
There's a gap between the content marketers deliver and the content consumers want. The right personalization strategy can help.
In Conversation with Kathmandu: Why User-Generated Content is the Purest Form of Brand Advocacy
We spoke to the marketing team at Kathmandu to learn how they successfully engage consumers in today’s digital era with UGC.
5 Statistics That Prove Social Media Will Influence Your Next Travel Destination
To better understand just how influential social media is when it comes to booking travel, we put together an eBook. Here’s a sneak peek into what’s inside.
The State of Content in the Digital Age Survey Results
Marketing experts weigh in on new consumer & marketer survey results around content in the digital age.
In Conversation with Globus: How Authentic Traveler Content Drives Inspiration and Boosts Bookings
For real-world insights into how user-generated content impacts today’s travel marketing strategies, we spoke to the marketing team at Globus.
Influencing Travel: How to Turn Lookers into Bookers
This eBook shares new consumer data and how travel, tourism and hospitality brands are leveraging authentic traveler content to drive bookings and engagement.
Beating the Varsity Blues: How Authentic Content Impacts a University Marketing Strategy
We're sharing key tips to develop a successful university marketing strategy that optimizes influential student-created content.
The Top Content Marketing Challenges (And How to Solve Them)
It’s not just the management and sourcing of visuals that concerns marketers; it’s the pressure to deliver more at a faster pace. Here's how we solve the content challenges.