Discover the best ways your company can effectively leverage user-generated content (UGC) in B2B scenarios.
In a world of self-proclaimed ‘foodies’ and ‘mixologists’, brands need to harness the power of everyday food critics and beverage connoisseurs to genuinely reach and relate to ad-exhausted audiences.
To help you properly measure the success for your user-generated content (UGC) strategies and campaigns, we’ve built this UGC KPI Matrix.
Read this ebook to learn how top food & beverage brands—like Cadbury, Absolut, Nestlé and Starbucks—created authentic visual content experiences with UGC.
Since 86% of people do research online before ever visiting a dealership, auto brands must create impactful experiences across all the possible touchpoints consumers may have with them before stepping foot in their showrooms. Here's how top brands are authentically connecting with people through user-generated visuals.
It can be challenging to stand out and stay relevant in the crowded beauty landscape. To breakthrough, brands must understand, empower and engage people in authentic and creative ways.
How do you authentically communicate the quality of your brands' travel experiences?Busabout's Managing Director explains why and how they ditched their expensive professional photography to put the real content their travellers were creating at the heart of their brand strategy.
For its 50th anniversary, the International Baccalaureate (IB) celebrated their educators, engaged their community and expanded their social reach by showcasing real student and alumni stories across their website with a visually engaging, interactive map.
Find out how Wendy Wu, the UK's #1 specialist tour operator to China and Japan, transformed their digital strategy by incorporating user-generated content (UGC) in order to drive travel inspiration, increased engagement from current travellers and repeat customers.
VGP wanted to create an online Yellow Pages for local businesses. By adding authentic customer photos from social media, throughout their websites, emails and live screens they saw an increase in audience engagement and active sponsorship. Driving visitors to come back to the site 2-3 times a day.