In 2020, the VRC was facing a problem: How do you continue a big event during a pandemic? They turned to user-generated content (UGC)
Nothing is business as usual right now, but we’re all in this together. Here are actions brands can take—broadly and within Stackla—to take on this challenge.
Consumers are looking past influencers and instead turning to micro-influencers: the smaller-scale, authentic brand advocates they can actually trust.
For its 50th anniversary, the International Baccalaureate (IB) celebrated their educators, engaged their community and expanded their social reach by showcasing real student and alumni stories across their website with a visually engaging, interactive map.
VGP wanted to create an online Yellow Pages for local businesses. By adding authentic customer photos from social media, throughout their websites, emails and live screens they saw an increase in audience engagement and active sponsorship. Driving visitors to come back to the site 2-3 times a day.
By building an interactive website powered by user-generated visuals and mapping more than 110,000 pieces of authentic UGC onto a dynamic map of Europe, Busabout drove 33% more bookings.
The Royal Flying Doctors Service (RFDS), Australia's largest aeromedical organization, brought their website to life and celebrated 90 years of service with user-generated content (UGC).
To foster a culture of advocacy among their customers, Canon Australia uses Stackla to power user-generated content campaigns, making 80% of their content UGC.
To inspire and entice Millennial Londoners to book Scotland as their next holiday, VisitScotland used Stackla to create an Instagram Travel Agency.
RACQ, a leading Australian insurance company, ran a pet photo contest to grow awareness for their pet insurance offering – driving over 22,700 leads.