In 2020, the VRC was facing a problem: How do you continue a big event during a pandemic? They turned to user-generated content (UGC)
What is User-Generated Content? The Ultimate Guide to UGC Marketing
People create and share personal content online every day; we're in the age of user-generated content (UGC). What is user-generated content? Learn more.
Beyond Social Media: Why Experiential Marketing Must Be a Priority for D2C Brands
Even when brands do garner some engagement, it can be hard to sustain, this is why experiential marketing for D2C brands is important.
Key Digital Marketing Trends to Know for 2021
After a turbulent 2020, marketers now understand better the altered digital landscape. Here's a list of key digital marketing trends for 2021
Influencing Travel: How to Turn Lookers into Bookers
This eBook shares new consumer data and how travel, tourism and hospitality brands are leveraging authentic traveler content to drive bookings and engagement.
Cirque du Soleil Creates Immersive Digital Experiences with User-Generated Visuals
Stackla’s AI-powered visual content engine helps Cirque du Soleil's busy team curate and publish high-quality fan and performer visuals to create engaging experiences across all their digital channels.
5 Creative Ways Food & Beverage Brands are Connecting with Consumers
In a world of self-proclaimed ‘foodies’ and ‘mixologists’, brands need to harness the power of everyday food critics and beverage connoisseurs to genuinely reach and relate to ad-exhausted audiences.
Measuring the Success of Your User-Generated Content Strategy
To help you properly measure the success for your user-generated content (UGC) strategies and campaigns, we’ve built this UGC KPI Matrix.
10 Food & Beverage Campaigns that Satisfied People’s Hunger for Authentic Visual Experiences
Read this ebook to learn how top food & beverage brands—like Cadbury, Absolut, Nestlé and Starbucks—created authentic visual content experiences with UGC.
Wendy Wu Kicks Off Their Digital Transformation with User-Generated Content
Find out how Wendy Wu, the UK's #1 specialist tour operator to China and Japan, transformed their digital strategy by incorporating user-generated content (UGC) in order to drive travel inspiration, increased engagement from current travellers and repeat customers.
