Why Authentic Visuals are the Vehicle for Automotive Success

Since 86% of people do research online before ever visiting a dealership, auto brands must create impactful experiences across all the possible touchpoints consumers may have with them before stepping foot in their showrooms. Here's how top brands are authentically connecting with people through user-generated visuals.

How Canon Australia Put UGC At The Heart of Their Digital Strategy

“People trust other people, not brands” This quote is at the core of Canon Australia’s consumer engagement strategy that focuses people not just products. In this webinar, Canon shares how their user-generated content (UGC) strategy has transformed their digital brand and cultivated an active community of photographers

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