In 2020, the VRC was facing a problem: How do you continue a big event during a pandemic? They turned to user-generated content (UGC)
People create and share personal content online every day; we're in the age of user-generated content (UGC). What is user-generated content? Learn more.
Even when brands do garner some engagement, it can be hard to sustain, this is why experiential marketing for D2C brands is important.
After a turbulent 2020, marketers now understand better the altered digital landscape. Here's a list of key digital marketing trends for 2021
This eBook shares new consumer data and how travel, tourism and hospitality brands are leveraging authentic traveler content to drive bookings and engagement.
Stackla’s AI-powered visual content engine helps Cirque du Soleil's busy team curate and publish high-quality fan and performer visuals to create engaging experiences across all their digital channels.
In a world of self-proclaimed ‘foodies’ and ‘mixologists’, brands need to harness the power of everyday food critics and beverage connoisseurs to genuinely reach and relate to ad-exhausted audiences.
To help you properly measure the success for your user-generated content (UGC) strategies and campaigns, we’ve built this UGC KPI Matrix.
Read this ebook to learn how top food & beverage brands—like Cadbury, Absolut, Nestlé and Starbucks—created authentic visual content experiences with UGC.
Find out how Wendy Wu, the UK's #1 specialist tour operator to China and Japan, transformed their digital strategy by incorporating user-generated content (UGC) in order to drive travel inspiration, increased engagement from current travellers and repeat customers.