Here we’ll dig into why a micro-influencer marketing strategy can be effective for your brand and give you steps on leveraging them.
People create and share personal content online every day; we're in the age of user-generated content (UGC). What is user-generated content? Learn more.
Little Bellies, an Australian food brand, has activated a highly engaged following of parents and cultivated community through quality UGC.
This article dives into strategies for building trust with online shoppers and inspiring confidence for purchasing from your store in a post COVID-19 world.
The influencer industry is shifting to focus on organic influencers—brands' genuine advocates and passionate content creators. Learn why and how you can redefine your influencer program with organic influencers.
Instagram is testing hiding 'Like' counts, so we're breaking down what impact it could have for your brand and the best ways to adjust your strategy going forward.