NVIDIA's Manager of Social Technology and Insights shares real-world advice on how brands can use UGC and AI to drive authentic customer engagement.
For social media managers, digital or content marketers, these 17 measurable goals will be useful in designing campaigns that deliver results.
Since the way people discover, research and buy is constantly changing, we're sharing the latest consumer trends to help marketers prepare for 2018.
By visualizing the social content your customers are creating in real-time, actionable maps, you can feature your fans while bringing their content to life.
Red Carnation Hotel’s Social Media Manager shares real-world advice on how travel brands can put social content to use across their marketing efforts.
Students are digitally savvy and know when marketers are spinning a line. User-generated content, on the other hand, is transparent, honest and authentic.
Since UGC has become the most trusted, memorable and influential content available, it’s time for marketers to start putting it to work for their brands.
The alcoholic beverage market is becoming increasingly competitive and brands, both heritage and new, are fighting for wallet share To appeal to consumers,...
In an age when we have a vast amount of information at our fingertips, we want to know that what we are buying and who we are buying it from is real.
Through storytelling, we have an opportunity to go beyond slogans & product features. See how top brands craft authentic stories that lift customer voices.