There’s nothing worse than a disconnected marketing stack. Here are the best practices for evaluating the right marketing software for your team.
See how PPHG has increased engagement and clickthroughs by leveraging authentic traveler-created content across their marketing channels.
There's a gap between the content marketers deliver and the content consumers want. The right personalization strategy can help.
We spoke to the marketing team at Kathmandu to learn how they successfully engage consumers in today’s digital era with UGC.
We're sharing key tips to develop a successful university marketing strategy that optimizes influential student-created content.
It’s not just the management and sourcing of visuals that concerns marketers; it’s the pressure to deliver more at a faster pace. Here's how we solve the content challenges.
With the overwhelming majority of consumers now posting and acting on UGC, brands can no longer just rely on staged, stock or influencer images. Learn more.
Learn how Outrigger Hotels & Resorts strategically leverages user-generated content across their marketing channels and creative campaigns.
Social media is now the number one place for brands to promote their products and services to consumers. This infographic explores the emergence of social commerce and how social media has forever changed the way people shop and connect with brands.
Although 64% of marketing executives strongly agree that data-driven marketing is critical to success, many still find it challenging to implement. This infographic explores the common objectives and challenges B2C marketers face today.