Social media is now the number one place for brands to promote their products and services to consumers. This infographic explores the emergence of social commerce and how social media has forever changed the way people shop and connect with brands.
Although 64% of marketing executives strongly agree that data-driven marketing is critical to success, many still find it challenging to implement. This infographic explores the common objectives and challenges B2C marketers face today.
Everyday marketers struggle to find and produce visual assets for all their digital channels, but DAMs can help centralize visual assets and boost productivity.
NVIDIA's Manager of Social Technology and Insights shares real-world advice on how brands can use UGC and AI to drive authentic customer engagement.
For social media managers, digital or content marketers, these 17 measurable goals will be useful in designing campaigns that deliver results.
Since the way people discover, research and buy is constantly changing, we're sharing the latest consumer trends to help marketers prepare for 2018.
By visualizing the social content your customers are creating in real-time, actionable maps, you can feature your fans while bringing their content to life.
Red Carnation Hotel’s Social Media Manager shares real-world advice on how travel brands can put social content to use across their marketing efforts.
Students are digitally savvy and know when marketers are spinning a line. User-generated content, on the other hand, is transparent, honest and authentic.
Since UGC has become the most trusted, memorable and influential content available, it’s time for marketers to start putting it to work for their brands.