If content is king, video is its crown. Use these social video metrics to craft a winning social video strategy that grabs & holds people's attention.
Social commerce is revolutionizing retail marketing. These 20 stats prove just how impactful it's already been and will continue to be in the future.
It may be a new year and a new decade, but for marketers 2020 will be focused on getting back to basics. Discover the 6 critical trends to brands' 2020 success.
Surveying 200 retail executives, this eTail & Stackla Social Commerce Report examines how brands are using social media to acquire and retain customers.
The influencer industry is shifting to focus on organic influencers—brands' genuine advocates and passionate content creators. Learn why and how you can redefine your influencer program with organic influencers.
Instagram is testing hiding 'Like' counts, so we're breaking down what impact it could have for your brand and the best ways to adjust your strategy going forward.
The holidays are the biggest and most competitive season of the year for retailers. These omnichannel marketing tips will help you attract holiday shoppers and drive sales.
The future of influencer marketing is nano and organic influencers — so we built a tool to help brands easily find, engage and reward their best advocates.
Enterprise hotel brands like Marriott and Hilton are doubling down on content experiences — and it’s working.
With its unique audience segment, Snapchat should be an important part of your brand’s content marketing strategy. Here's how.