By partnering with Stackla, Think Iowa City sourced over 61,000 user-generated content images in less than four months to use across all of their marketing channels, including website, social media, advertisements and print.
Discover the best ways your company can effectively leverage user-generated content (UGC) in B2B scenarios.
Bitesize articles and quick videos are becoming a key avenue for brands to connect with customers. Here’s how your brand can master short-form content.
In a world of self-proclaimed ‘foodies’ and ‘mixologists’, brands need to harness the power of everyday food critics and beverage connoisseurs to genuinely reach and relate to ad-exhausted audiences.
To help you properly measure the success for your user-generated content (UGC) strategies and campaigns, we’ve built this UGC KPI Matrix.
Read this ebook to learn how top food & beverage brands—like Cadbury, Absolut, Nestlé and Starbucks—created authentic visual content experiences with UGC.
Since 86% of people do research online before ever visiting a dealership, auto brands must create impactful experiences across all the possible touchpoints consumers may have with them before stepping foot in their showrooms. Here's how top brands are authentically connecting with people through user-generated visuals.
It can be challenging to stand out and stay relevant in the crowded beauty landscape. To breakthrough, brands must understand, empower and engage people in authentic and creative ways.
How do you authentically communicate the quality of your brands' travel experiences?Busabout's Managing Director explains why and how they ditched their expensive professional photography to put the real content their travellers were creating at the heart of their brand strategy.
Leading Hotels Of The World shares how they tap into authentic guest content to tell their brand story and create more engaging customers experiences.