In a world of self-proclaimed ‘foodies’ and ‘mixologists’, brands need to harness the power of everyday food critics and beverage connoisseurs to genuinely reach and relate to ad-exhausted audiences.
Measuring the Success of Your User-Generated Content Strategy
To help you properly measure the success for your user-generated content (UGC) strategies and campaigns, we’ve built this UGC KPI Matrix.
10 Food & Beverage Campaigns that Satisfied People’s Hunger for Authentic Visual Experiences
Read this ebook to learn how top food & beverage brands—like Cadbury, Absolut, Nestlé and Starbucks—created authentic visual content experiences with UGC.
Why Authentic Visuals are the Vehicle for Automotive Success
Since 86% of people do research online before ever visiting a dealership, auto brands must create impactful experiences across all the possible touchpoints consumers may have with them before stepping foot in their showrooms. Here's how top brands are authentically connecting with people through user-generated visuals.
5 Ways for Beauty Brands to Authentically Connect With Consumers
It can be challenging to stand out and stay relevant in the crowded beauty landscape. To breakthrough, brands must understand, empower and engage people in authentic and creative ways.
How to Build a Travel Marketing Strategy Around Real Traveller Content
How do you authentically communicate the quality of your brands' travel experiences?Busabout's Managing Director explains why and how they ditched their expensive professional photography to put the real content their travellers were creating at the heart of their brand strategy.
Humanizing Your Hotel’s Customer Experience With User-Generated Content
Leading Hotels Of The World shares how they tap into authentic guest content to tell their brand story and create more engaging customers experiences.
4 Big Themes for Digital Marketers in Sweden
Trust and authenticity, the rise of social commerce, personalisation and GDPR – these are the four hottest topics among Swedish marketers today.
How to Drive High-Quality User-Generated Content
UGC is a marketer's best friend but since not everyone has an eye for photography, these tips can help you get the best quality visuals from your customers.
Visual Content Marketing Inspiration: 21 Campaigns That Captivated & Converted Consumers
Learn how top global brands – like Canon, Expedia, NVIDIA, Toyota and WWF – created successful visual marketing campaigns with user-generated content.
