By partnering with Stackla, Think Iowa City sourced over 61,000 user-generated content images in less than four months to use across all of their marketing channels, including website, social media, advertisements and print.
How to Engage B2B Audiences with User-Generated Content
Discover the best ways your company can effectively leverage user-generated content (UGC) in B2B scenarios.
Why Short-Form & Video Content Are On The Rise
Bitesize articles and quick videos are becoming a key avenue for brands to connect with customers. Here’s how your brand can master short-form content.
5 Creative Ways Food & Beverage Brands are Connecting with Consumers
In a world of self-proclaimed ‘foodies’ and ‘mixologists’, brands need to harness the power of everyday food critics and beverage connoisseurs to genuinely reach and relate to ad-exhausted audiences.
Measuring the Success of Your User-Generated Content Strategy
To help you properly measure the success for your user-generated content (UGC) strategies and campaigns, we’ve built this UGC KPI Matrix.
10 Food & Beverage Campaigns that Satisfied People’s Hunger for Authentic Visual Experiences
Read this ebook to learn how top food & beverage brands—like Cadbury, Absolut, Nestlé and Starbucks—created authentic visual content experiences with UGC.
Why Authentic Visuals are the Vehicle for Automotive Success
Since 86% of people do research online before ever visiting a dealership, auto brands must create impactful experiences across all the possible touchpoints consumers may have with them before stepping foot in their showrooms. Here's how top brands are authentically connecting with people through user-generated visuals.
5 Ways for Beauty Brands to Authentically Connect With Consumers
It can be challenging to stand out and stay relevant in the crowded beauty landscape. To breakthrough, brands must understand, empower and engage people in authentic and creative ways.
How to Build a Travel Marketing Strategy Around Real Traveller Content
How do you authentically communicate the quality of your brands' travel experiences?Busabout's Managing Director explains why and how they ditched their expensive professional photography to put the real content their travellers were creating at the heart of their brand strategy.
Humanizing Your Hotel’s Customer Experience With User-Generated Content
Leading Hotels Of The World shares how they tap into authentic guest content to tell their brand story and create more engaging customers experiences.
