Discover the best ways your company can effectively leverage user-generated content (UGC) in B2B scenarios.
In a world of self-proclaimed ‘foodies’ and ‘mixologists’, brands need to harness the power of everyday food critics and beverage connoisseurs to genuinely reach and relate to ad-exhausted audiences.
To foster a culture of advocacy among their customers, Canon Australia uses Stackla to power user-generated content campaigns, making 80% of their content UGC.
From awareness and consideration to purchase and advocacy, this guide shares how modern marketers can successfully leverage UGC across the customer journey.
RACQ, a leading Australian insurance company, ran a pet photo contest to grow awareness for their pet insurance offering – driving over 22,700 leads.
In this on-demand webinar Virgin Holidays shares how they used real customer photos to attract, engage and convert people throughout the buying cycle – from dreaming and planning to booking and advocating – to increase online bookings by 260 percent.
Expedia used Stackla to power their #EyeWanderWin contest, helping them engage travelers, build a UGC image library and improve blog traffic by +34%.
Learn how WWF-Australia used Stackla to power UGC social competitions and interactive web experiences that grew awareness and engaged Earth Hour supporters.
Global travel destination proves a picture’s worth more than a thousand words. Hamilton Island's multi-channel approach to UGC drove over 3,000% ROI.
The UK’s favorite worldwide holiday company, Virgin Holidays, increased online bookings 260% by integrating UGC into campaigns.