Consumers are looking for authenticity from the food and beverage brands they choose. Here are 5 brands leveraging user-generated content to take their strategies to the next level.
These top brands have one marketing and advertising strategy in common for their Super Bowl LIII commercials. Here's what to expect from the best ads of 2019.
Discover the best ways your company can effectively leverage user-generated content (UGC) in B2B scenarios.
In a world of self-proclaimed ‘foodies’ and ‘mixologists’, brands need to harness the power of everyday food critics and beverage connoisseurs to genuinely reach and relate to ad-exhausted audiences.
To foster a culture of advocacy among their customers, Canon Australia uses Stackla to power user-generated content campaigns, making 80% of their content UGC.
From awareness and consideration to purchase and advocacy, this guide shares how modern marketers can successfully leverage UGC across the customer journey.
RACQ, a leading Australian insurance company, ran a pet photo contest to grow awareness for their pet insurance offering – driving over 22,700 leads.
In this on-demand webinar Virgin Holidays shares how they used real customer photos to attract, engage and convert people throughout the buying cycle – from dreaming and planning to booking and advocating – to increase online bookings by 260 percent.
Expedia used Stackla to power their #EyeWanderWin contest, helping them engage travelers, build a UGC image library and improve blog traffic by +34%.
Learn how WWF-Australia used Stackla to power UGC social competitions and interactive web experiences that grew awareness and engaged Earth Hour supporters.