Consumers are looking past influencers and instead turning to micro-influencers: the smaller-scale, authentic brand advocates they can actually trust.
Direct-to-consumer brands are revolutionizing the customer experience. For retail especially, the voice of the customer should inform every step of the purchase journey & every future evolution of the product.
With Stackla-powered UGC, LUSH Cosmetics reaches 183% more new Instagram profiles & drives 53% more click-throughs to the site than branded content.
It can be challenging to stand out and stay relevant in the crowded beauty landscape. To breakthrough, brands must understand, empower and engage people in authentic and creative ways.