Surveying consumers across the U.S., UK and Australia, we found pandemic shopping trends here to stay, and they're making user-generated content more important than ever for brands to leverage.
Surveying 200 retail executives, this eTail & Stackla Social Commerce Report examines how brands are using social media to acquire and retain customers.
New study finds 92% of marketers believe most or all of the content they create resonates as authentic, yet 51% of consumers say less than half of brands create authentic content. Where are marketers going wrong? See what consumers said.
Survey reveals 60% of consumers think user-generated content is the most authentic and influential form of content. Read the full, detailed report.