Travel UGC: A Goldmine Hiding in Plain Sight

It’s high season for travel right now—which means that millions of travelers are posting photos, videos, reviews, and other commentary to their social networks. For consumers who are looking to choose destinations or book future trips, this content is becoming an increasingly important source of inspiration and information as they make booking decisions.

In this infographic, we take a closer look at some of the trends shaping the travel industry right now and how companies in the travel industry can make the most of a goldmine that’s hiding in plain sight.

Travel UGC infographic

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