Social media is now the number one place for brands to promote their products and services to consumers. This infographic explores the emergence of social commerce and how social media has forever changed the way people shop and connect with brands.
Although 64% of marketing executives strongly agree that data-driven marketing is critical to success, many still find it challenging to implement. This infographic explores the common objectives and challenges B2C marketers face today.
Forward-thinking fashion brands are leveraging user-generated content before, during, and after Fashion Week.
Travel spending is on the rise—and travelers are increasingly relying on content generated by other travelers to inform their booking decisions.