Although 64% of marketing executives strongly agree that data-driven marketing is critical to success, many still find it challenging to implement. This infographic explores the common objectives and challenges B2C marketers face today.
Why User-Generated Content Is Destined To Be A Fashion Classic
Forward-thinking fashion brands are leveraging user-generated content before, during, and after Fashion Week.
Travel UGC: A Goldmine Hiding in Plain Sight
Travel spending is on the rise—and travelers are increasingly relying on content generated by other travelers to inform their booking decisions.
