It’s no secret that mobile has been big news over the last few years. We know that many of us are glued to our small screens often during the day. It’s a fact that marketers have been trying to drum into the rest of us for years now.
Even Google has made their feelings on the subject clear: sites that are mobile-friendly will rank higher than sites that are not. Put quite simply, if you’re not gearing toward mobile when it comes to your website, you’re losing out.
But that’s not where the mobile mania ends. Think about how you are with your own phone. Do you leave it at home all day, or carry it wherever you go? If you need to look up prices quickly, will you fire up your laptop, or check it on your phone?
According to research conducted by App Geeks, 92 percent of adults owned mobile phones in 2015. That’s not big news, is it? What is interesting, though, is that App Geeks found that only 73 percentage of us owned a laptop or desktop during the same period. Mobile phones are a higher priority purchase, it seems.
If you’re like most of us, your phone is the one item that you carry with you no matter where you go. You take it to work, have it next to you when watching TV and you even have it with you in the bathroom.
Your mobile phone is something that keeps you in constant communication with the outside world. If you get an SMS, what are the chances that you’ll ignore it? Can you say the same about the emails that you receive?
That is why mobile marketing is one of the savvy marketers most important tools. But where do you start? You start by going through all the interesting facts we uncovered in the infographic below. That will give you a firm foundation to grow your mobile marketing skills from.