Guest blog by Josh Wardini from 16Best.net
Social media is now the number one place for brands to promote their products and services to consumers. It’s actually hard to overstate the impact social platforms have had on people’s purchasing habits and expectations when it comes to brands.
Today, people can not only follow their favorite brands and stay up-to-date with the latest developments via social media, but also buy products directly from social content.
This place, where social media and eCommerce meet, is called social commerce, and more and more companies are realizing that it can be a very powerful tool to increase sales and boost their brand’s following.
In fact, 87 percent of customers say social media helps them decide what to buy, 71 percent are more likely to make a purchase based on social media referrals and 31 percent use social media channels to browse for new products.
This infographic explores the emergence of social commerce and how social media has forever changed the way people shop and connect with brands.