Infographic: Email By The Numbers

By Faye Napigkit - January 21, 2019
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No matter what type of business you run and where it’s located, investing in email marketing is a wise decision that will yield results. A major reason why plenty of businesses find success with email marketing is because it is so widely used by consumers.

As of 2018, more than 3.8 billion people worldwide use email. This number is already 50% of the total global population, and it is still expected to rise to around 4.2 billion by 2022.

Still not convinced that email marketing is a smart investment? Here are numbers that will change your mind.

As of 2018, more than 3.8 billion people worldwide use emailClick To Tweet
Number of emails sent

Email users around the world send a total of 281.1 billion emails each day, which is equivalent to more than 195 million emails sent per minute.


Subscribers who make a purchase on a website through an email link spend approximately 138% more than other customers.

Mobile market share

Users now prefer to check their emails on mobile devices. In Sweden, 67% of emails are opened on mobile devices. Meanwhile, in the US, Japan, and Italy, approximately 65% of email opens occur on mobile.

Spam emails

In the second quarter of 2018, almost 50% of all spam emails sent originated from just five countries. They were:

  • China – 14.36%
  • United States – 12.11%
  • Germany – 11.12%
  • France – 4.42%
  • Russia – 4.34%
Average click-through rate (CTR)

The UK has an average CTR of 4.19% while North America has an average CTR of 3.1%.

Average unsubscribe rate

Even though emails sent each day number in the millions, only a small percentage of people actually unsubscribe to emails. In the US, the average unsubscribe rate is only 0.112%, and in Europe it’s only 0.091%.

Keep this data in mind in order to make improvements to your next campaigns. You can also get more information by checking out this detailed infographic.

Email Marketing by the Numbers: A Smart Investment - Infographic by Campaign Monitor

Source: Email Marketing by the Numbers: A Smart Investment by Campaign Monitor

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