The Ultimate Guide To Building An Effective User-Generated Content Strategy

User-generated content (UGC) has become the most trusted, memorable and influential content marketers can get their hands on.

From awareness and consideration, through to purchase and advocacy, today’s consumers demand consistent brand experiences and look to visual content for inspiration and validation. To break through the noise and forge deeper, more meaningful connections with consumers, you must take an omni-channel approach to leveraging UGC as a core element of your marketing strategy.

Download this comprehensive guide to learn:

  • Why user-generated content is so powerful
  • How to strategically leverage UGC throughout the customer journey and across your core marketing channels
  • Key metrics to track across every touchpoint
  • Tips to encourage your audiences to create more UGC about your brand, product or services
  • The key steps to building an effective UGC strategy


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