In the past year, eCommerce growth nearly tripled. This presented brands with new opportunities but also brought about new challenges.
In this rapidly changing landscape, content and commerce are becoming increasingly intertwined—opening the door for shoppable social content to emerge as a successful way to meet the evolving needs of scroll-happy shoppers who crave personalization and authentic experiences.
By connecting authentic user-generated content (UGC) to eCommerce, today’s brands can engage consumers at the point of inspiration, shorten the path to purchase and effectively create more seamless shopping journeys that drive discoverability, build customer trust and increase sales.
Get this free shoppable content guide to learn:
- Why shoppable UGC is the future of eCommerce
- How authentic shoppable content can help you offer superior eCommerce experiences to beat out the competition
- Ways to leverage engaging shoppable content across key customer touchpoints (website, social media, email etc.)
- Best practices for implementing shoppable content into your eCommerce strategy