GUIDE
The COVID-19 Recovery Playbook for Marketers
Consumer behavior and expectations are vastly different to what they were before the global coronavirus outbreak. And many marketers are now faced with lower budgets and less resources.
To succeed in this post-COVID-19 world, marketers must rethink the way we do things, and take this opportunity to throw out the old playbooks and write new ones.
You’ve already quickly responded to the crisis as it unfolded in real time. Now is the time to begin to ready your brand for recovery.
Get this COVID-19 Recovery Playbook to learn:
- How the pandemic has permanently changed consumer behavior
- The new opportunities for greater growth and connection
- How to plan the phases of your post-COVID strategy
- Budget-friendly content types, tactics and touchpoints
How Trek Bikes Uses UGC to Inspire Behavioral Change During COVID-19
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How Lush Cosmetics Turns Customers into Brand Advocates
Learn how Lush has cultivated an engaged customer community and leverages Stackla-powered UGC to reach 183% more social audiences while driving 53% more click-throughs to the site than with branded content.
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21 Campaigns that Captivated & Converted Consumers
Learn how top global brands – like Canon, Expedia, NVIDIA, Toyota and WWF – created successful visual marketing campaigns with user-generated content.
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