It’s safe to say, nothing about 2020 has been normal—and this year’s holiday shopping season won’t be either.
The COVID-19 pandemic has caused consumer behavior and expectations to shift and forced retailers to quickly adjust—pivoting to online sales, curbside pick-up and in-store PPE (personal protective equipment) for workers and shoppers.
The unpredictability of this shopping season, paired with many businesses’ need to make up for financial losses incurred during the shutdown, is adding new pressures to an already critical time of year for retail success.
Read this free guide to learn:
- Key predictions for the 2020 holiday shopping season
- What these new trends mean for retailers
- Omnichannel marketing strategies to help retailers cost-effectively drive holiday sales