Vogue’s Fashion’s Night Out is one of Australia’s premiere retail and fashion events, with the Sydney central business district turned into a giant celebration of the industry. From Pitt Street Mall to Martin Place, those who attended were treated to live runway shows, VIP parties, exclusive shopping offers, entertainment, and much more.
With so much happening across a relatively sizable space, Vogue chose Stackla as its event solution.
With event screens placed at strategic locations, Vogue was able to display a constantly refreshed stream of both official and user-generated content about the various attractions across FNO.
In addition to the event screens, Vogue also launched the #yslglossrevolution competition. The YSL competition had a different look and feel from the event screens, but it’s not another Stackla instance or a separate widget—just creative use of the original stack.
In addition, the competition made use of custom tiles to display ads for the competition, YSL and David Jones among the user-generated contest entries.