Obama’s digital strategist chooses Stackla for UK Labour’s groundbreaking election campaign

With the UK General Election fast approaching, the Labour Party went on the digital offensive by placing social media at the heart of their communications strategy.

Expecting to be outspent by their opposition by as much as three times in the run up to the election, Labour devised a plan to utilise the power of social media to connect directly with the electorate.

Leading the charge for Labour is Matthew McGregor, digital strategist and former digital advisor to Barack Obama, who has brought in Stackla to harness the social ‘power of the people’ across all of their policy focussed campaigns and their broader #ForTheMany call to arms.

“The Labour Party is putting social media at the heart of its election campaign, and Stackla is proving to be an invaluable tool for aggregating and showcasing the conversations about our campaign happening around the country.”

Going in to the election campaign, Labour was facing the prospect of being outspend by their opposition, by a factor of three times.

Small donations made by party members were the biggest source of the party’s funding in 2013.

Labour has 30,000 more social followers than their opposition Conservative Party and more than double that of the Lib Dems.

Kicking off with three huge social walls at their Annual Conference, Labour used Stackla to inspire supporters and bring voices from around the country into the conference hall.


Labour chose Stackla to harness the social ‘power of the people’ across all of their policy-focussed campaigns and their broader #ForTheMany call to arms.

Stackla was used to highlight key policy issues with social commentary from the grass roots supporters through to party leader Ed Miliband.

The content was aggregated from all the major social networks including Facebook, Twitter, Instagram, YouTube, Google+, and curated by the Labour team for display across web, mobile and and tactical event displays.


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