Game, set, match! User-generated content aced the Australian Open Grand Slam

No more puns, I promise.

The Australian Open is the first Grand Slam tennis event of the calendar year, drawing the world’s top tennis talent and the second highest attendance on the ATP tour.

In 2016, a number of brands have tapped into the vast array of user-generated content (UGC) produced by passionate tennis fans to drive everything from charity goals to brand awareness and online engagement.

Let’s take a look at a few Stackla-powered examples.

ANZ Bank ran a #HeadbandForGood campaign

The headband is the quintessential tennis accessory, worn by legends of the game from Bjorn Borg and Martina Navratilova to Rafael Nadal and Roger Federer.

ANZ’s #HeadbandForGood campaign paid homage to the tennis headband and raised money for a good cause.

Tennis fans were asked to post photos of themselves wearing headbands to Twitter, Instagram, and Facebook using hashtag #HeadbandForGood. For each shot (OK, that was another pun), ANZ donated $2 to World Vision up to $100,000.

The content was aggregated by Stackla and displayed on the #HeadbandForGood website and across custom-designed digital out-of-home (DooH) advertising displays throughout Melbourne.

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Heineken celebrated 20 years of Australian Open partnership

Heineken celebrated 20 years of its support for Australia’s premier tennis event.

Heineken Saturday is a staple of the annual event. The day is centered around the Heineken Live Stage, which hosts an eclectic mix of some of Australia’s hottest music acts and DJs—as well as the always-popular Heineken Beer Garden.

Heineken also announced a theme for Heineken Saturday: dress like a tennis legend. Fans were encouraged to celebrate the past two decades of tennis by dressing in the style of tennis stars from the past or as one of today’s champions.

Content posted to social from the Heineken locations was aggregated by Stackla and displayed on custom-designed big screens around the venue.

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“We want to create amazing, memorable experiences for all consumers, whether they are fans of the tennis or whether they just want to enjoy a refreshing, cold Heineken while soaking up the atmosphere around Melbourne,” says Alessandro Manunta, marketing manager for Heineken Lion Australia.

Twitter drove engagement with outdoor displays

Twitter got into the Australian Open spirit by offering tennis fans the chance to win tickets to the two-week event by simply posting about the Australian Open on Twitter. Entrant’s Tweets are being aggregated by Stackla and pushed in real-time to custom-designed, digital out-of-home displays around Melbourne.

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