The White House has tapped Stackla to power the Better Make Room campaign, championed by First Lady Michelle Obama as part of her Reach Higher initiative. Stackla’s technology is being used to aggregate social content from participants on the homepage of bettermakeroom.org and power the campaign’s digital billboards in Times Square.
The campaign is designed to celebrate student stories in the same way that we often celebrate celebrities and athletes. Better Make Room asserts that students reaching toward higher education deserve equal praise and adoration. With partners in the business, philanthropic, media, and education realm, this campaign stretches across the country to inspire students and give them the tools they need to reach higher for college—helping them register for the SAT and ACT, visit a college campus, fill out FAFSA, and complete at least four college applications.
Since the campaign’s October 19 launch, it has inspired meaningful social engagement and generated millions of impressions. In the first 24 hours, the campaign had:
- 140M+ social media impressions
- 6,000+ commitment interactions made on the BetterMakeRoom.org site
- 5,000+ interactions with online forums, blogs, and articles.
During the first week of the campaign, there were:
- 32,000+ unique visitors to BetterMakeRoom.org
- Nearly 10,000 commitments to the “Saying Things Out Loud” call to action
The Better Make Room campaign was created to add an engagement layer to the Reach initiative, helping to better connect with Generation Z. Better Make Room is driven entirely by user-generated content (UGC), all aggregated to a website where young people can amplify commentary from their peers. In addition to the online, socially sharable components, Better Make Room will be rolled out across the country with outdoor billboards customized for each city by local artists.
“Bettermakeroom.org aims to celebrate student stories and spotlighting them in a manner usually reserved for sports stars and celebrities. User-generated content is the heart of Better Make Room, and we are thrilled to have Stackla as a partner for this campaign,” says Arne Duncan, U.S. Secretary of Education.
The First Lady and @KingJames have a message for the Class of 2020: Dream BIG! You can become whatever and whoever you want to be – the world #BetterMakeRoom for you! Share your commitment to college at BetterMakeRoom.org A photo posted by First Lady Michelle Obama (@michelleobama) on
Better Make Room intends to empower the student to say “I Better Make Room for the great things I want to do,” and teach the world to say “We Better Make Room for this generation of smart, driven young people.” The campaign is intended to inspire every student in America to take charge of their future by completing their education past high school—whether at a professional training program, a community college, or a four-year college or university.
“Stackla is proud to power the Better Make Room campaign,” says Damien Mahoney, CEO, Stackla. “Inspiring kids to take charge of their futures is an incredibly important mission, and user-generated content is a perfect medium for communicating what’s possible. We look forward to continuing to support the campaign as it grows.”