The Rugby World Cup Puts Social at the Heart of Fan Engagement

September 21, 2015
1 mins read time
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The World’s biggest rugby tournament kicked off this weekend…and what a kick off. Even before the first rendition of “Jerusalem” by the English fans at the opening match, #RWC2015 was trending globally! September alone has seen rugby fans share over 1,000,000 posts across Twitter and Instagram.

And it didn’t stop there. Each of the individual match hashtags trended worldwide and as Japan celebrated their historic victory over South Africa, “Japan” trended No.1 Worldwide on Twitter

As the excitement reached fever pitch among fans across the globe, all eyes turn to the fan engagement on the official tournament site and mobile app.

Using Stackla’s suite of APIs and its powerful curation engine, World Rugby is providing fans with a one-stop social destination across multiple pages on all the official tournament sites and mobile apps.

Rugby World Cup social hub

Fans can select their favourite team and see a tailored stream of social content from every team, every match, commentators, pundits, fans and even sponsors. And it doesn’t stop at social content. The Stackla platform is being used to aggregate and publish official Getty images from the matches and the team camps.


England Match Centre
Match Centre – Live social content for all 48 games


Rugby World Cup - Team Centre
Team Pages – Social and Getty content for each of the 20 teams taking part


Rugby World Cup Social Hub


Canon Image Gallery

With 6 games played and 42 remaining, the Rugby World Cup is already proving to be not only the highest profile sporting event of the year, but also one of the most talked about on social media. And with the social conversation only set to intensify, the scalability and flexibility of the Stackla platform is proving itself with every match, every try and every conversion.



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