Building 1:1 relationships with customers is the ultimate goal for many marketers. Stackla and Sitecore, a leader in the Gartner Magic Quadrant for Web Content Management, can help them get there.
Using the new Sitecore plugin for Stackla, mutual customers can amplify the power of the Sitecore Experience Platform and deliver personalized content experiences. This means they can serve audiences with highly relevant content from real people, just like them.
Together, Stackla and Sitecore help marketers curate a high volume of highly relevant, engaging user-generated content to support their personalization efforts.
“Creating high value content is always a challenge for companies,” says Mark Floisand, VP of Product Marketing at Sitecore. “The good news is, if you can harness it, great content can be found through users themselves. With the Stackla Sitecore plugin, our customers can immediately start gathering user generated content into the Sitecore® Experience Platform™ to help enrich their marketing activities.”
“The combination of Stackla and Sitecore is a powerful one,” says Alexis Sitaropoulos, Group Marketing Director, Contiki Holidays. “We already know that our customers engage more with user-generated content—and now this technology will make it easy for us to serve the most relevant, interesting UGC for each user who comes to our site. UGC and personalization are both powerful tools on their own, but using them together will take their effectiveness to another level.”
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