At Stackla, we’re no strangers to the power of user-generated content (UGC) for travel and tourism brands. The photos and comments consumers share on social networks when they travel play a critical role in inspiring and influencing other travelers—and they’re an abundant source of fresh, high-quality creative for travel marketers as well.
That’s why today, we’re very proud to share that we’ve finalized a partnership with Simpleview to help destination marketers easily leverage the power of UGC throughout their marketing.
Simpleview is the world’s leading provider of sales and marketing solutions for destination marketing organizations (DMOs). Its clients include many of the world’s most sought-after destinations, from Phoenix to Dubai.
“Stackla has mastered the challenge of turning social media into content that truly drives measurable ROI,” says Simpleview CEO Ryan George. “That’s what’s at the heart of this partnership and what we want to bring to our customers.”
Together with Simpleview, we are creating solutions designed to help DMOs easily find, filter, and display great user-generated content. Working together, we can help companies get more out of their investment in social, bring new levels of authenticity and trust to their campaigns, and drive impressive ROI.
Simpleview has already begun the process of integrating Stackla’s base technologies into its CMS platform, with new features and standalone solutions scheduled for availability early in 2016.