SBS’s digital coverage of the 2012 Tour de France was recognised with the inaugural award for Best Coverage of Sport through Digital Media. SBS journalist Luke Waters received the award for Best Depiction of the Value of Sport to Australians in a Community Setting for his story Race Game.
SBS’s multi-platform coverage of the Tour de France included the official Australian website, the SBS Tour Tracker App and the Cycling Central Social Hub. This year the SBS Tour de France website recorded its highest ever average daily unique browsers since the Tour began on SBS.
“SBS is a leader of digital sports coverage, delivering true multi-platform experiences that bring greater value to our audiences. This award is well-deserved recognition of the success of our digital coverage of the Tour de France and the great team we have working at SBS,” said Ken Shipp, Head of Sport at SBS.
Luke Waters’ story Race Game used three separate case studies to demonstrate the inclusive power of sport in the context of multiculturalism. These included a Sudanese refugee using cricket as a means of integrating and excelling, an Aboriginal footballer whose own career failed due to an illicit drug habit but who now coaches promising youngsters and the goodwill generated in an Australia Day cricket match between the Greek and Sri Lankan communities.
“This is the second consecutive year that Luke has been recognised at the ASC Media Awards, which is testament to Luke’s excellence as a journalist. On behalf of all his colleagues at SBS, we congratulate Luke on his win,” said Paul Cutler, Director of News and Current Affairs at SBS.
The ASC Media Awards is Australia’s premier sports media celebration and the only awards dedicated to recognising sports journalism, broadcasting and photography. They focus on analytical and insightful reporting and the presentation of sport and sporting issues, with the ultimate aim of fostering improved coverage of key issues within sport.