Product Update: July 2019

By Steve Birchall - July 23, 2019
1 mins read time
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Content aggregation from Instagram Creator Accounts

Instagram recently introduced Creator Accounts to give high-profile Instagram users more tools to control their online message and presence, including:

  • Simplified inbox: A new tab allows you to move messages between your Primary Inbox and General Inbox. Flag and filter messages in either inbox by read, unread or flagged. You can also rank pending requests by time or prominence of the account sending you a message request.
  • Growth insights: Understand what content helps grow your audience by mapping new and existing posts to net follower changes.
  • Contact information and category labels: Contact information and category labels (such as athlete, author or blogger) are optional and can be turned on or off.

To make sure we’re staying on top of all the latest Instagram trends, Stackla now supports aggregation of all content posted from Instagram Creator Accounts — meaning you’ll never miss out on this high-quality content.

New Google Analytics Solutions Assets

Get ready to deepen your use of Google Analytics and improve your insights into Stackla-powered UGC performance. Google Analytics Solutions Gallery lets you share and import custom reporting tools and assets, like dashboards and segments, into your Analytics accounts. For customers utilizing Stackla UGC widgets and Google Analytics, we now provide a number of new Google Analytics Solutions Assets, including Stackla Engagement & Conversion Segments, Stackla eCommerce Dashboards and Stackla Audience Definitions.

The Stackla Engagement & Conversions Segments allow brands to easily see the influence Stackla Widgets have had on user sessions throughout their Analytics Property — and can even be applied to all other reports within Google Analytics.

The Stackla eCommerce Dashboard showcases a single snapshot of the influence of Stackla-powered UGC on your sales revenue and pipeline. Please note that this dashboard should be used in conjunction with the Stackla Engagement & Conversion Segment.

The Stackla Audience Definition allows brands to create an audience group based upon those who actually interact with the Stackla Widget and then target them via the Google Display Network, which was built to help you reach people while they’re browsing their favorite websites.

New Universal Search

If you’ve read our most recent Product Spotlight blog, you already know that creating terms in Stackla is now faster and easier than ever!

Our new Universal Search feature lets you can instantly search one keyword across all of the world’s top social networks, including Instagram, Facebook, Twitter, YouTube, Weibo and more. Enter a single hashtag, keyword, user, page or place, then sit back and watch the most relevant search results simultaneously appear, ready for you to take individual or batch actions — and even get additional term suggestions based on your search.

See how you can start getting better content with less effort.

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