Grow eCommerce Sales with Stackla’s UGC Integration with Salesforce Commerce Cloud

By Megan DeGruttola - December 1, 2020
2 mins read time
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With online retail sales at an all time high, it’s more important than ever for eCommerce brands to create engaging and personalized digital shopping experiences. User-generated content (UGC) has proven to be the most trusted and influential form of social proof retailers can leverage to inspire and convert shoppers at every point in the buyer’s journey.

  • 92% of consumers say earned media (like UGC) is the most trusted form of content. (Nielsen)
  • Consumers are 6x more likely to purchase a product if the page includes pictures from social media (AdWeek)
  • 79% of people say UGC highly impacts their purchasing decisions (Stackla)

To make it easier for retailers to incorporate this high-performing content into their online stores, we now have a new UGC integration with Salesforce® Commerce Cloud.

Consumers are 6x more likely to purchase a product if the page includes pictures from social mediaClick To Tweet

Easily showcase Stackla-powered shoppable UGC across your Salesforce Commerce Cloud store

Stackla’s Salesforce Commerce Cloud cartridge enables retailers to inspire, engage and convert shoppers by effortlessly featuring authentic, shoppable user-generated content across their websites.

Tap into the powerful social proof your customers are creating about your brand online everyday, then seamlessly put it to work for your brand. Our UGC Salesforce Commerce Cloud integration makes it easy to automatically connect your product catalog with relevant user-generated visuals in Stackla, then display those compelling images with shoppable calls-to-action at key conversion points across your online Commerce Cloud store to improve conversion rates, shorten shoppers’ path to purchase and drive eCommerce sales.

By using Stackla’s UGC integration with Salesforce Commerce Cloud, you can:

  • Display shoppable UGC galleries across your eCommerce site – Create more relevant and inspiring commerce experiences by easily dragging and dropping shoppable UGC galleries from Stackla into your homepage, category and product pages.
  • Sync UGC with product feeds – Automatically link your product feeds with relevant UGC and product tags in your Stackla stack for easy ongoing creation and management of shoppable social proof.
  • Get permission from content creatorsStackla’s robust rights management functionality makes it easy for you to obtain and track the rights to the UGC you want to use throughout your marketing
  • Cultivate community – Turn your customers into a passionate community of creators who continuously produce the types of content your brand wants and needs.
  • Pair custom designs with dynamic displays – Align all UGC galleries with your visual brand using our customizable design templates, then automatically localize calls-to-action, only show content for products in stock and dynamically display UGC based on custom tags and filters for easy management at scale.
  • Leverage AI-powered content recommendations – Our industry-leading machine learning engine, Co-Pilot, helps you continually publish more high-performing content with less effort by making predictive recommendations on which content you should publish, rights manage or discard.
  • Gain content performance insights – Integration with the Stackla Tracking Pixel allows you to understand how your shoppable UGC is performing with continual tracking of key commerce metrics like product page view, add to cart, add to wishlist, checkout, purchase and more.

 

If you’re a Stackla customer and want to get started with our Salesforce Commerce Cloud UGC integration, contact your dedicated customer success manager or read our support documentation for instructions on of how to install and configure our cartridge.

Not yet a Stackla customer, but want to start integrating shoppable UGC into your Salesforce Commerce Cloud store? Fill out the form below for a custom demo.

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