Content marketing has taken the internet by storm, and it has significantly impacted business’ social media engagement, Google rankings and SEO strategies for the better. But when SEO best practices for B2B brands call for massive amounts of content to be created to reach one’s audience, it isn’t surprising that marketers are struggling to be heard above the noise. Using strong visuals in your marketing will help make your content stand out.
Studies have shown that 56 percent of marketers said they use visuals in their content 100 percent of the time. That’s a sizeable majority. If you aren’t planning on using visuals in your marketing, you’re missing out on key opportunities to reach your audience.56% of marketers use visuals in 100% of the content they publish.Click To Tweet
There are several creative ways to use visuals that will make your weekly SEO checkups easier on your blood pressure. Here are five ways you can boost your business’ SEO with visual marketing.
1. High quality images
People are busier than they’ve ever been, so it’s important to capture their attention swiftly. Your website can have the best written content in the world, but most of your visitors will only take time to skim the top section before they decide whether or not they want to further engage with your site, let alone click through to more pages.
The best way to arrest your audience’s attention is with the use of relevant, high quality images. Visuals not only give context to your written content, but they make it easier for a reader to absorb your text. Instead of giving your audience blocks of text to read, break up a post with appropriate imagery. This will give your readers more impetus to continue reading, as the images will offer them respite from text, like we’re doing here.
You should aim to use images on your landing pages, in blog posts and on your sales pages. But, it’s important to ensure that your images aren’t too large. Big image files will slow down your site’s loading time, which is not the experience you want to give your customers.
You should also optimize your image alt tags using the keywords you’re targeting for your page to help the images rank on Google’s Image Search (which, in turn, will boost your SEO!). With the right images, you’ll see more visitors to your site and an increase in your overall Google page ranking.
2. Original visual content
We’ve spoken about high quality visuals, but that doesn’t mean that you should be investing in stock imagery. There are a number of stock image services available for a small fee, but they aren’t original or brand specific. It’s highly likely that other sites, and even your competitors, have used the same images. Additionally, internet users have become far wiser – they can easily spot a stock image, even if it’s of the highest quality.
Studies have found that original visual content performs far better than stock imagery. Instead, try publishing infographics. They’re visually arresting, informative and excellent for boosting SEO, and they have the unique ability to combine visuals with information and data in a way that is easy to process for the human brain.
Well-made infographics will not only entice visitors to your website to engage with your brand further, but they also have the potential to become viral through effective social sharing. The below example is concise, to the point and easily shareable.
Creating infographics is not an easy task, and even if your company has an in-house graphic designer, it can take time and effort to make a single infographic. However, using infographic templates cuts down on the workload and allows you to make visual content that is brand-specific while still being highly customizable.
In the world of content marketing, video is quickly becoming king—23 percent of marketers have found that videos are their best performing content. Videos have the power to leverage storytelling and combine interactivity with text and speech. It’s no wonder that they have become so popular on the internet.
Using videos on your site, especially on the landing page, is a great way to attract your audience’s attention. They will most likely prefer to watch a short 1-minute video that explains your product and how it can help them than scroll through a page to find relevant information.
Videos don’t just have to be informative — you can create how-to guides, customer testimonials and even humorous behind-the-scenes videos that give your customers an idea of your company ethos.
Videos also make for great shareable content . Create a YouTube channel and share your videos or upload them to social media directly. By incorporating a call to action to visit your site in your video, you will see more visitors and a boost in your SEO.
4. Charts and graphs
In a similar vein as infographics, charts and graphs are a great tool to communicate with your audience and maintain their interest. Charts are more concise than infographics, which makes their bite-sized information faster to absorb. Your website visitors are more likely to stay on your page if you convey your information using a chart or graph.
Charts can be used to show comparisons between products or services, and graphs can depict important statistics for your customers. The great thing about these tools is how they break down complex data in a visually appealing form, as you can see from the example below.
There are a number of ways to create great charts. Excel sheets and chart templates give you flexibility to create content faster and more efficiently.
5. Repurposed content
Another excellent way to boost your SEO with visual marketing is by repurposing content. In a content-saturated world, you don’t want to be creating new material all the time to stay relevant. Instead, you should look at reusing old content in new ways.
This isn’t the same as sharing the same content on different channels. It’s akin to how user-generated content is adopted into marketing strategies — you are using content that was intended for one purpose in a different context.
You can repurpose content in a number of ways. Look at old posts that have performed well and tweak them to be more relevant to the current market. You could also adapt existing content into a whole new medium, such as making an infographic out of a blog post or turning a presentation into a video.
Repurposing content saves you time and energy while giving your website a fresh look and feel that will help your SEO.
Visual marketing is not only a great way to improve engagement with your audience and customers, but can also help to increase employee engagement. Bring in team members from various departments to brainstorm ideas and get feedback.When it comes to visual marketing, your employees can act as your test audience before you develop your final strategy.
With your strategy in place, you can then use these simple but effective ways to optimize your visual marketing and see your SEO improve over time.