If you’re one of the 73 percent of marketers who say that email marketing is crucial to your business and a channel that delivers one of the highest ROIs, you already know the power of this staple marketing tactic.
If you’re reading this, it’s a safe bet you’re already harnessing the authenticity, trustworthiness and influential power of UGC on your website and in your mobile apps, at your live events, in your social and display advertising or even in your outdoor digital ads.
Well that’s a little trickier.
We all know email is a powerful but, lets face it, backwards medium. The latest web tools and techniques that allow us to build engaging, dynamic websites aren’t available to email marketers.
However, if you’re not integrating user-generated content to your email campaigns, you’re missing a huge opportunity. As Campaign Monitor’s CMO, Andrea Wildt explains:
“The most captivating emails today have images that stretch edge-to-edge across different screen sizes, and the most engaging images are the most authentic to a particular brand, often created by real customers.”
UGC is authentic, relevant, and can dramatically improve the performance of your emails.
Our solution sidesteps the technological limitations of email so you can include dynamic UGC in your emails through your favourite email marketing platform.
UGC for email
Our new email plugin turns UGC into email friendly (JPEG) images.
You get the same styling and customization tools that you use to make your web Widgets look great, but instead of producing some code to embed on your website, we produce an image (we even host it for you) with a URL that you can drop into any email marketing platform.
Dynamic UGC for email
We have solved the problem of getting UGC in to emails, but how do you refresh the content after you hit send?
Email plugin provides you with a URL to embed, which means you are able to choose (and replace) the content that appears at there. To refresh a piece of UGC you simply publish fresh content to that URL.
We even let you automate content refreshing on a schedule – every day, every hour or every 5 mins – Stackla will look for recently published content and refresh your emails. This means your recipients will always see the latest content at the time they open your email.
Stackla Email plugin is available now.
Check out these campaigns from the folks at Springfree Trampoline, Amazfit and Lenovo who are using Stackla Email plugin to integrate UGC in their Mailchimp, Bronto and Responsys powered campaigns.