One of the most common questions brands ask us when they’re beginning to leverage user-generated content (UGC) or looking to extend its use across more of their marketing channels concerns content rights.
In a nutshell, brands want to be sure they can legally use UGC throughout their marketing.
This caution is wise, especially with today’s increased focus on the ways brands interact with their audiences online.
To help you interact ethically and legally with your customers online, we’ve expanded upon our industry-leading Rights Management functionality to enable you to easily request content rights for user-generated content (UGC) on any social network and in a more scalable way than ever before.
Rights For All Networks
While most of your audiences are likely posting great content on the top social networks, that’s likely not the only place they’re sharing their authentic brand experiences.
For years, we’ve helped brands seamlessly request permission to use the content their customers posted on Twitter, Instagram and YouTube throughout their marketing. Today, we’re excited to announce that we’re the only UGC platform to offer Rights Management workflows for all of the 25+ social networks we support.
Now, whether your customers are sharing photos, videos or written posts on Facebook, Twitch, SoundCloud or WeChat, Stackla has the tools to help you request and receive rights to that content.
And that’s not all. We’re also making the way you obtain those rights more scalable.
Batch Rights Request
Rights management is a great way to turn earned content into owned assets for your brand. But the more content you want to obtain rights for, the more burdensome that process can become.
Stackla’s Rights Management workflows are designed to save you time and effort by streamlining the process. With our new batch processing functionality, you can now send dozens of rights requests with a single click.
Since our rights messages are fully customizable, we encourage brands to put a personal touch on the requests they craft, creating multiple different messages in your brand voice.
To avoid running up against social networks’ anti-spam protections, our bulk requests utilize smart processing queues that automatically drip your customized requests out in a steady stream so you don’t break any network rules.
Leverage batch rights during your next high-volume UGC campaign to save time and obtain the rights to more high-quality customer content.
Rights for All Networks and Batch Rights Requests are now available. Learn More