Video content is naturally engaging and indeed, audiences have already proven that they want as much of it as you can give them. With that in mind, there are six key types of video content in particular that are your ticket for increasing your brand’s awareness levels on social media that you absolutely need to know more about moving forward.
1. Live Videos
Live videos are great because they immediately help your business stand out on social media in a powerful, engaging way. One study estimates that 80 percent of people would rather watch a live video from a brand than read a blog, – so you’re immediately putting yourself at an advantage over competitors who are ONLY focused on things like blogs, white papers and other written content. People also spend 8x longer watching a live video than they do pre-recorded content, thus giving you more time to explain (to more people, no less) why they should consider YOUR brand over someone else’s.
Moreover, most social media channels including Facebook, Instagram, Twitter, and Linkedin, prioritize live videos, over other organic content in their feed, and they also notify your followers that you’re live.
This is a great opportunity for you to stand out from the crowd, and engage with your viewers!
Sounds good? Check out this video to learn more about how you can keep your viewers engaged on your live videos:
2. Round-Up Videos
One of the major factors that attracts people to social media sites in the first place is that they want to stay informed on topics they care about. This, in essence, is also why round- up videos are the perfect opportunity to boost your visibility on social media. They’re a chance for YOU to do the informing.
Round-up videos can really help your business stand out because they allow you to establish yourself as an authority over your competitors. They help you achieve this by not only presenting people with the information they need, but also giving your take on it — thus conveying some of your brand’s personality as well.
Here’s an example from Travelocity featuring the best restaurants in San Francisco:
3. Giveaway Contest Videos
Another great type of engaging video content that works well on social media, in particular, are giveaway contest videos. Contests on social media are undeniably popular; one study estimates that about 7 out of 10 social media users have engaged with one contest online at some point in their lives.
Contest and giveaway videos help your business stand out because while all of your competitors are trying to sell something, you’re trying to give something away for free. That won’t just increase engagement with your existing followers, it will also make them more likely to share your content with their own friends and acquaintances, thus increasing your brand’s social media awareness as well.
Here’s a great example of this type of video in action:
4. Announcements & Reveals
If you have a new product or service that you’re about to unveil, you should absolutely film an announcement and/or reveal video to announce its presence to the world. Remember, social media is a great place to generate demands for products and services that you offer. This type of video content exactly taps into that nature and helps your business stand out. This is because you’re creating a compelling video that shows, not tells tells, people what you have to offer and why they should care.
Likewise, reveal videos are a perfect opportunity to build excitement months in advance of the actual product launch. This will allow you to both pre-sell your products or service, and create a buzz around your offering so that when the time comes, people are already ready to make that purchase.
Here’s a great example of an announcement video from Hootsuite:
5. Q&A Videos
Whether you’re running an eCommerce store, or a subscription VoD platform, Q&A videos are going to help you stand out on social media. That’s because they’re essentially allowing your audience to inform the content by letting them send in questions for you to answer, thus making them more likely to sit through the entirety of the video.
They do this by allowing you to create another type of proactive audience engagement that a lot of businesses think they don’t have the time for — making people’s relationship with your brand active instead of passive.
To get an indication of what we’re talking about, view the following video:
6. Customer Testimonials
Finally, we arrive at video testimonials: a perfect chance to stand out on social media in a genuine, authentic, emotional way. People won’t just take your word for it that your products and services are of high value. They want to hear what real people have to say. A lot of your competitors who can only “talk the talk” won’t go to this step because their customers aren’t loyal brand advocates like yours are. By giving people a chance to tell their story in their own words, people can see the impact that your brand has made on someone, and they’ll soon want that for themselves, too.
To get an idea of how testimonials can make a real impact, check out the following video:
Focusing on what makes your product and service special, and talking about the benefits, instead of the features, is what makes video testimonials so impactful in terms of your overall marketing strategies.
In the end, if you really want to increase your brand’s visibility on social media, engaging video content is how you do it. By using video content like these as often as you can, you won’t have to worry about finding new followers on Facebook or Twitter. Those new followers are going to come to YOU.