ORGANIC INFLUENCERS
Turn Your Advocates into Influencers
Easily find, engage and reward your best brand advocates to build loyal communities and rich libraries of authentic, high-quality content that delivers real ROI.
Cost-effectively scale your visual libraries with the authentic, relevant visuals you seek
Create deeper customer relationships to grow long-term engagement and loyalty
Sustainably boost sales by tying real, influential customer content to revenue.
Your Customers Are Your Most Valuable and Powerful Creators
Tap into the authentic, scalable and influential content your brand advocates organically create about your brand everyday.
Inspire a constant stream of authentic, high-quality content from advocates with content briefs that ensure your community is always producing content that fits your brand.
Manage all your advocate interactions in a centralized and customizable creator portal, saving you time and streamlining community communications.
Amplify the impact of your most passionate creators by seamlessly publishing and tracking their real and relevant visuals across all your marketing channels.
The Next Evolution of Influencer Marketing
Discover and Connect with Your Best Advocates
Quickly identify people who are organically creating content about your brand, rank and sort them in our unified dashboard, then reach out to them directly — personally inviting them into your influencer program.
Manage Advocates
Our fully-customizable creator portal enables brands to connect with advocates through a branded external website where they can manage all their interactions with creators.
Distribute Creative Briefs
Easily create and distribute creative briefs to advocates via our private creator portal, sharing brand guidelines and mood boards that outline exactly what kinds of content you’d like your community to create.
Reward & Incentivize
Motivate your advocates to continually create and submit high-quality, relevant content by rewarding them with incentivizes they can receive if their content is accepted by your brand.
Leverage Advocate Assets Beyond Social Media
Put this rich library of right-approved, authentic advocate content to work for your brand across all your marketing channels — from ads and email to websites and commerce.
We trialed a number of initiatives in the past to better engage our community and generate more UGC, but none were as successful or scalable as Stackla’s Organic Influencers tool. Within a few weeks of launching our influencer community, it's grown to over 70 influencers, ranging from aspiring ambassadors to experienced content contributors. The tool has allowed us to connect and engage with current and former international students across the globe by using low-effort creative briefs to promote competitions, challenges and experiences with reward incentives. Our UGC asset library is finally growing while our influencers are building their professional portfolios – it's a win-win!
Anouk van der Vorst Digital Content Specialist at IDP Education
